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Market trends and Insights

Conseils
The Hidden Pricing Traps in SaaS Contracts: A CEO’s Guide to Protecting Your Margins

In the competitive landscape of enterprise SaaS, the difference between a successful scaling strategy and a margin-crushing mistake often lies in the fine print of your contracts. As someone who has advised numerous SaaS companies on their pricing strategies, I’ve witnessed how seemingly innocent contract clauses can fundamentally undermine a company’s growth potential and pricing power. Understanding the Stakes Enterprise customers, particularly large corporations with experienced procurement teams, often negotiate contract terms that appear reasonable on the surface but can severely impact your company’s long-term sustainability. These terms don’t just

Advices
How to Structure Pricing and Packaging for AI Products: Key Strategies and Challenges

AI is transforming the software industry, but its monetization comes with unique hurdles. While traditional SaaS products often boast gross margins of 80-90%, AI-powered features and solutions typically fall between 25-55%, raising critical questions about profitability. Why such a stark difference? The answer lies in the inherent complexity of AI: volatile costs, unpredictable customer usage, and the challenge of demonstrating ROI all create barriers to higher margins. To succeed in this dynamic market, businesses need a thoughtful pricing and packaging strategy that accounts for these unique characteristics. Here’s an in-depth

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Go-to market & stratégie de monétisation
Go-to-Market and Monetization Strategy
Pricing & packaging de l’offre
Offer Packaging and Pricing
Gestion des changements de prix & Offres
Price and Offer Change Management
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Commercial Excellence