Our services
SaaS & Tech value creation expert
Our aim is to generate value and foster profitable growth, leveraging the right methods to optimize your growth drivers.
We assist you in constructing and implementing growth strategies with a significant competitive advantage, based on pragmatic and real recommendations that directly impact your financial performance. All our services are highly profitable within a few months of implementation.
Our objective
Go-to-Market and Monetization Strategy
Launching a new offer, revising your business model, converting leads, or optimising sales processes – we support you at every step of your journey. Our expertise in Go-to-Market strategy helps to refine your positioning, understand your target market, and identify customer segments, and their specific needs.
In a constantly evolving SaaS and Tech ecosystem, monetization is crucial to growth. We focus on evolving revenue models, aligning them with customer expectations and needs across various usage contexts. Working closely with you, we highlight the most suitable revenue models for your business. Whether it’s subscriptions, usage-based pricing, freemium models, or bespoke pricing for tenders, our goal is to enhance your profitability by testing all assumptions through qualitative studies on your target market.
We also support you in constructing relevant customer engagement models to align your value proposition with client interactions, thereby enhancing the user experience. Ultimately, our aim is to provide you with a robust Go-to-Market strategy, allowing your business to stand out, and achieve its commercial objectives in an efficient and sustainable manner.
Rethinking the Packaging and Pricing of your Offer
The expansion of your product or the planned consolidation of several solutions signals the time for an upgrade in the packaging and pricing of your offer. Our expertise brings to your service indispensable tools, methods, and frameworks to structure and optimally exploit all key information.
We undertake a meticulous evaluation of the different needs of your clients & targeted segment, their perception of the value of your product, and your relative performance to the competition. This fundamental step guides us in identifying the perfect balance between your offer packaging, appropriate levels of differentiation, the most effective pricing model, and price levels aligned with your customer’s willingness to pay.
Our approach is based on detailed data analysis, the application of relevant scientific methods, and a deep understanding of your clients. By measuring price elasticity, identifying psychological price thresholds, and evaluating the willingness to pay of your different customer targets with proven methods (Price Sensitivity Meter, conjoint analysis, monadic testing, needs-based segmentation), we eliminate as much chance as possible. Combined with our broad expertise in SaaS pricing and recurring models, this approach allows us to define together a robust and relevant revenue and pricing strategy. It will calibrate perfectly with your clients’ expectations, your value proposition, and market realities, thus maximizing your profitability and key indicators such as ARPA, monetary net retention, and CLTV.
Price and Offer Change Management
Whether you’re a cloud native or driving a transition to recurring revenue models, a pricing change can sow confusion in your customer relationships and impact your revenues. We are here to guide you with our expertise in evaluating, preparing, and implementing price changes to ensure the success of your price evolution and mitigate financial risks.
Our process includes a detailed assessment that segments your customers based on their purchasing motivations, their perception of the value of your products, their budget constraints, and their price sensitivity. Based on this, we develop price change plans tailored to each customer segment or contract, taking into account churn risks.
Our structured approach includes aligning internal teams, preparing and managing communications, adapting your billing systems, tracking implementation, and setting up incentive mechanisms to encourage transitions and reduce churn risk.
Our commitment is to help you carry out your price changes while minimizing disruptions to your customers, and maximizing the adoption of new rates, all while preserving the value you provide. Our comprehensive method aims to increase your revenues while preserving your customer relationships.
Sales Excellence
Our commercial excellence offering aims to boost your potential by optimizing every dimension of your sales organization. Whether the challenge lies in integrating digital tools, enhancing your sales channels, or strengthening your team’s skills, our mission is to transform your sales organization to ensure long-term success.
Our custom digital solutions are designed to streamline key processes in your sales organization, whether it’s quotation management tools, tracking price increase campaigns and contract reviews, or generating strategic reports for decision-making. Through the automation and optimization of these processes, we free up valuable time for your salespeople and enable them to focus on what matters most: selling.
We also focus on optimizing your sales channels, identifying the highest-performing ones, and aligning your resources with the most promising opportunities. By orchestrating a tight synergy between the efforts of your technical or product teams and the opportunities for creating value for the customer, we help unlock the latent growth potential of your sales organization.
Moreover, we are convinced of the contribution of training and human development of your sales teams in driving change. Our specialized programs in value selling, as well as our support in negotiation preparation, enhance your team’s skills, thus maximizing your opportunities for success.
All our support is based on our broad expertise, combining scientific knowledge, precise analyses, rigour, and modern digital capabilities to give you a strategic advantage. Our ambition? To generate inspiring and lasting commercial success within your teams, by unlocking their full potential to boost productivity, align incentives, and catalyze robust sales growth
Support adapted to the size and maturity of your structure.
We support actors of all sizes
in all tech industries: health, mobility, AI, marketing, data…
Our offers adapt to the budgetary constraints of startups
Our services cover the challenges related to your growth, the diversification and complexity of your offers, as well as the evolution of your organization.
