With harder access to capital, software companies are compelled to sharpen their focus. Gone are the days of boundless spending and expansive development teams churning out features with abandon. Today, the tech industry faces a stringent economic landscape, making each investment in development and each feature release a calculated move, to ensure growth and profitability.
In a world as diverse as ours, there is no single market where customers’ needs are homogeneous. Customers might differ in many ways, from their purchasing criteria to the way they interact with products. Each touchpoint tells a story—a tale of unique preferences, distinct needs, and varied behaviours. For businesses navigating this rich tapestry, it’s an exhilarating challenge: how do you develop an optimized offer to address all this diversity?
In the fast-changing world of technology and software, the ways companies make money have changed a lot. The different ways of earning money shows not
In the realm of SaaS and tech industries, pricing doesn’t simply determine revenue; it mirrors the value of the product, its market position, and its relevance to consumers. Market leaders recognize pricing as an essential component of a product’s success and its innovation strategy. In this article, we share three key insights from our experience and the industry’s best practices to guide SaaS and tech companies in their pricing efforts.
