Resources

In the dynamic world of SaaS (Software as a Service), managing contract renewals is crucial to maintaining stable revenue and strong customer retention. The debate between aligning all renewals on a single date and spreading them throughout the year (rolling renewals) is a major strategic issue. Below is an improved and streamlined version of the article, including additional information and best practices. Should all annual SaaS contracts be renewed on a fixed date? Aligning all renewals on a single date, such as January 1st, can simplify planning for certain industries.

In the SaaS world, the shift from “growth at all costs” to “profitable growth” is now a must. Businesses must balance strategic investments and cost controls to maintain a healthy Rule of 40 (the sum of revenue growth rate plus EBITDA or free cash flow margin ideally above 40). Below are 20+ concrete tactics, broken down by SMB (small and medium-sized businesses) and Enterprise approaches, to help you boost gross margin, streamline your organization, refine your pricing, and sustain healthy growth. I. Differentiate Your Strategies for SMB vs. Enterprise II.

Pricing a SaaS product isn’t just about numbers—it’s a strategic lever that impacts perceived value, conversion rates, and customer retention. Yet, many companies make costly pricing mistakes that limit their growth potential and shrink their margins. Here are the five most common SaaS pricing mistakes and, more importantly, how to fix them. 1. Pricing Too Low and Devaluing Your Product One of the most counterintuitive SaaS pitfalls is setting prices too low in an attempt to attract more customers. In reality, this can send the wrong signal about your product’s

In 2024, the number of business bankruptcies in France is rising alarmingly, particularly among small and medium-sized enterprises (SMEs). This increase, fueled by a challenging economic climate (inflation, reduced consumer spending, pressure on margins), not only affects these businesses but also impacts their partners, such as SaaS providers or B2B companies catering to the SMB (Small and Medium Business) segment. Given this growing instability, it is crucial for businesses to shield themselves against risks tied to unpaid debts and potential devaluation of their operations. Here’s an analysis of the current

By 2025, the emergence of “AI Agents” (autonomous agents capable of decision-making and environment interaction) has generated a lot of excitement in the SaaS space. We already imagine these assistants handling lead qualification, negotiation, closing, onboarding, and cross-sell/upsell. However, to move from concept to reality, you must consider your company’s data maturity, technical infrastructure, and implementation costs. This article offers a realistic view of AI agents and the prerequisites for effectively deploying them in a SaaS context. 1. Intelligent Lead Qualification Ideal Use Case Prerequisites & Feasibility 2. Negotiation and

With harder access to capital, software companies are compelled to sharpen their focus. Gone are the days of boundless spending and expansive development teams churning out features with abandon. Today, the tech industry faces a stringent economic landscape, making each investment in development and each feature release a calculated move, to ensure growth and profitability.

In a world as diverse as ours, there is no single market where customers’ needs are homogeneous. Customers might differ in many ways, from their purchasing criteria to the way they interact with products. Each touchpoint tells a story—a tale of unique preferences, distinct needs, and varied behaviours. For businesses navigating this rich tapestry, it’s an exhilarating challenge: how do you develop an optimized offer to address all this diversity?

In the fast-changing world of technology and software, the ways companies make money have changed a lot. The different ways of earning money shows not only how the business world is changing, but also what today’s users need and want. For companies that offer SaaS (where S stands for Solutions that cover Software, Hardware, Platform… ) picking the right way to make money is not just about dollars and cents. It’s a big decision that can help them succeed or cause problems in the market. Let’s look at the most

In the realm of SaaS and tech industries, pricing doesn’t simply determine revenue; it mirrors the value of the product, its market position, and its relevance to consumers. Market leaders recognize pricing as an essential component of a product’s success and its innovation strategy. In this article, we share three key insights from our experience and the industry’s best practices to guide SaaS and tech companies in their pricing efforts.